When a company begins integrating AI, chatbots are often the first idea that comes to mind. But are they the best use of AI? The short answer is no.
Hi, I'm Michael Borozenets, the CTO at Fulcrum, a healthcare-focused development agency. I've been in the tech industry for years, and I've seen many trends come and go. Today, I want to share some insights on why simply creating a AI chatbot might not be the best way to use AI.
Aritficial Inteligence is on everyone’s lips. The most widespread use? Integrate ChatGpt inside your app, creating a chatbot. https://uxdesign.cc/chatbot-design-study-of-the-most-popular-female-health-app-flo-da773fcedbc3
But, let's be honest, chatbots can often be more frustrating than helpful. They require users to think of prompts and figure out what questions to ask, which can be time-consuming and confusing. Especially in healthcare, where clear and quick information is crucial, chatbots can fall short.
It all comes down to this truth: you should simplify the user journey, not make it more complicated.
Adding a chatbot can often be an extra step for the user, while we need to simplify user journeys instead of complicating them. It’s a bad idea to try to educate your user to do something they have never done before.
For instance, if a person calls a bank to find out why their card was blocked, they don’t want to talk to AI. They need a quick fix.
At Fulcrum, we believe there's a better way. Instead of relying solely on chatbots, we integrate AI smoothly into the user experience. This makes the technology smarter and more intuitive.
To effectively integrate AI into your user journey, start by identifying key touchpoints where AI can add most value.
The goal is to make AI an invisible helper that works in the background, subtly improving the user experience without requiring extra effort from the user.